FOR PASTORS
Marketers who ignore Facebook's Golden Rule will do so at their peril.
MINISTERING IS NOT MARKETING: PASTOR'S ON FACEBOOK IS NOT NECESSARY PASTORING. BUT HOW DOES USING SOCIAL MEDIA HELP IF IT DOES?
Still, most companies don't operate by the Golden Rule. That fact supplies the lifeblood for shows like CBS' reality TV series, Undercover Boss. Why are so many CEOs out of touch? The show's answer is a little glib: CEOs just don't know the "real" work of their organizations. A more insightful answer is also more subtle: many CEOs have never taken time to learn how it feels to be their own customers. No episode illustrated this better than the Subway executive who confessed that, after 22 years at the company, he had never actually "built" a Subway sandwich. It doesn't take Tony Hsieh to tell you that guy's got a problem — and so might the "service" culture at Subway.
- You'd better trying living your customers' lives and experiencing the immersive realities of their media mix. Then, and only then, determine yours.
MINISTERING IS NOT MARKETING: PASTOR'S ON FACEBOOK IS NOT NECESSARY PASTORING. BUT HOW DOES USING SOCIAL MEDIA HELP IF IT DOES?
